The Ponce de Leon Opens in Downtown Roanoke

Ponce opening
The Ponce de Leon officially opened its doors August 30. At that time, 90-unit apartment building was more than 87 percent leased, and work is underway on the first commercial tenant, Rock Paper Beauty Salon.

Pre-leasing began in May for the iconic building at the corner of Campbell Avenue and Second Street It has been undergoing a transformation from its former life as the Crystal Tower office building since October. Move-in begins today.

The renovated building features eight floors of apartments, street-level commercial space and a stunning lobby and ballroom area which is being marketed to potential restaurants. Apartments feature stainless steel appliances, washers and dryers, granite countertops and hardwood floors. Tenant amenities include a fitness center, a roof deck and a water garden that makes use of the spring the runs beneath the building.

The building has a history almost as old as Roanokeā€™s. After a fire destroyed the original 1890s structure, the Ponce de Leon Hotel was erected on the corner of Campbell Avenue and Second Street in 1931. The hotel operated for decades as a prime example of art deco architecture and lavish interior design. In the 1970s, the entire building was converted to office space, and the grandeur of its interior was lost for 40 years. Developer Faisal Khan, principal of Crystal Tower LLC, purchased the building from Total Action For Progress (TAP) in 2012. Waldvogel Commercial Properties brokered that sale and is the leasing and management agent.